Have you ever imagined your reaction if, on entering a public bathroom, someone handed you a Mistolin Pro kit and asked you to clean it after using it?

What would you do? What would your reaction be? Would you be shocked? Would you laugh? Would you accept this challenge? 🤔

Discover everything about this real experience — the purpose, the reactions and the making of.

The truth is that we only talk about cleaning when it fails. We all always have an opinion and we are quick to notice when something is dirty, when a smell bothers us or when a space stops being welcoming.

But behind every clean space there are professionals who ensure comfort, safety and quality. A technical, demanding and often invisible job.

That is why we created the “Giving More Value to Cleaning” campaign, an experience with hidden cameras, two actors and genuine reactions that make us laugh, reflect and, above all, rethink the way we look at professional cleaning.